4.85 | 5.0Based on 10,000+ reviews
Keep the break. Zero Nic.
Years of the same daily ritual can leave a big gap when you decide to try and quit it. Pure gives you something to reach for in those familiar moments—with flavors you’ll actually enjoy and zero nic.
Six moments you used to light up. Six flavors for them.
The hardest part of quitting after decades isn't one big moment. It's all the small ones. The Complete Set gives each of them something to reach for.
Morning coffee
Reach for Caffeine in Cool Mint
After lunch
Reach for Vitamin B-12 in Blue Raspberry
The stressful stretch
Reach for Calm in Peach Cream
The drive home
Reach for Detox in Mullein
The game on TV
Reach for Vitamin B-12 in Watermelon Frost
Last one on the porch
Reach for Melatonin in Lavender Berry
Not gum. Not lozenges.
customers choose Pure as part of their routine.
of customers describe the experience as uplifting and refreshing.
average rating from 500,000+ customers.
All six. One box.
The Complete Set: $67.99 (reg. $109.99). 30-day money-back guarantee.
Find the flavor you actually like.
6 diffusers, 1,200 uses each. Try them all and keep coming back to your favorite.
Caffeine Diffuser
Natural caffeine and plant-based ingredients for your morning.
Vitamin B-12 Diffuser
Botanical ingredients infused with Vitamin B-12.
Calm Diffuser
A blend of peach and ashwagandha for slowing down.
Detox Diffuser
Mullein and other plant-based ingredients. Fresh and clean.
Vitamin B-12 Diffuser
Botanical ingredients infused with Vitamin B-12, in a cool watermelon flavor.
Melatonin Diffuser
Melatonin, lavender and chamomile for winding down.
What People Say About Pure
“I smoked for 10 years and was ready for a change. Pure became part of my routine, and I love it — amazing feel and the flavor is on point”
“Smooth, tastes amazing and it doesn't linger in clothes like other vapes or diffusers do. 10/10 would recommend”
“Great value and wonderful taste with the peach”
Frequently Asked Questions
You asked, we answeredIs Pure a way to quit?
Pure isn't a cessation product and isn't meant to treat nic addiction. It's a zero-nicotine aromatherapy diffuser that gives you a break and a flavor you like. If you're quitting, talk to your doctor about your options.
Is there any nic?
No. Every Pure diffuser is zero nic.
What's in the Complete Set?
6 diffusers: Caffeine Cool Mint, Vitamin B-12 Blue Raspberry, Calm Peach Cream, Detox Mullein, B-12 Watermelon Frost and Melatonin Lavender Berry.
How long does each one last?
Up to 1,200 uses per diffuser, 7,200 across the set. There's nothing to charge.
When will I get my order?
3 to 5 business days in the US, 4 to 12 internationally.
Can I return it?
Yes. Every order comes with a 30-day money-back guarantee.
Same Ritual. Zero Nic.
Get all six flavors in the Complete Set. If it's not for you, you're covered by our 30-day guarantee.
Get the Complete Set*These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease. Pure diffusers contain zero nicotine and are not a smoking-cessation product. For adults 21+. Some formulas contain caffeine or melatonin. Not for use if pregnant or nursing. Talk to your doctor if you have a medical condition.